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Authors: Roy, Debjit; Yadu, Bipin ;

Reference No: CTL0005 Pages: 22 Published on: 27, December, 2024

Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More

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Authors: Roy, Debjit; Shrivastava, Pooja ;

Reference No: STR0484 Pages: 32 Published on: 31, March, 2025

Abstract: Natural diamonds have long been associated with luxury and exclusivity. The global diamond supply chain is susceptible to socio-economic, technological, and geopolitical disruptions. Furthermore, the uneven distribution of diamond deposits across various countries increases the supply chain’s vulnerability. How should traditional natural diamond firms sustain their business amidst these ... More

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Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

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Authors: Yadav, Deepanshu; Choukhany, Krishak; Roy, Debjit;

Reference No: O&DS0011 Pages: 22 Published on: 24, June, 2026

Abstract: The Cakes Bakery case examines how legacy restaurant businesses can be turned around in the face of declining sales and stagnant innovation. The Cakes Bakery is a thirty-plus year-old multi-outlet bakery in Surat. Its sales have been declining due to increasing competition, high costs, shifting tastes, improper outlet design, food ... More

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Authors: Pingali, Viswanath; Roy, Debjit; Nayak, Shanchhith Singh;

Reference No: CMHS0051 Pages: 31 Published on: 15, October, 2026

Abstract: Desun Hospital, a private multispecialty hospital in Kolkata, has built a distinctive emergency care model that focuses on speed, specialisation and patient-centred operations. Its deposit-free admission policy, 24/7 specialist coverage, dedicated burns and trauma units, and technology-enabled coordination have established it as a referral destination for critical cases across Eastern India. ... More

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Authors: Roy, Debjit; Raman, Venkata A;

Reference No: PROD0296 Pages: 12 Published on: 10, February, 2014

Abstract: To reduce congestion at the ports, Inland Container Depots (ICDs) facilitates intermediate handling, storage, and delivery of containers from the customer premises to the container terminals and vice versa. The design of an ICD such as the location of the functional areas such as bonded and debonded warehouse, railway siding, ... More

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Authors: Roy, Debjit; ;

Reference No: QM0269 Pages: 11 Published on: 14, February, 2014

Abstract: The market share of Chartered Cabs is affected by new entrants in Ahmedabad. In addition, their operational costs are soaring due to excessive dry run costs. Due to immense competition, Chartered needs to focus on high service quality delivery and also minimize its operational costs. This case will allow the ... More

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