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Authors: Rattan, Rajesh

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MCK Saxby Fork lift Truck: Campaign for Product Lau
Authors: Rattan, Rajesh; Khurana, Rakesh;

Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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