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  • Authors: Rao, N N Venkata

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  1. Ahmedabad Municipal Transport Service (D)**

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0005(D) Pages: 10 Published on: 1, January, 1966

    Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More

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  2. ATIRA: Demand for Cotton Textiles (B)

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0009(B) Pages: 7 Published on: 1, January, 1966

    Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965-66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More

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  3. Hindustan Lever Limited **

    Authors: Paul, S; Rao, N N Venkata;

    Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

    Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

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  4. Gujarat Fans Limited **

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0128 Pages: 5 Published on: 1, January, 1966

    Abstract: Requires the preparation of a forecast of electric fan sales for 1966 in Ahmedabad for the company, using simple lead indicators. ... More

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  5. Ahmedabad Municipal Transport Service (E)**

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0005(E) Pages: 9 Published on: 1, January, 1967

    Abstract: To analyze the cost behaviour and operating efficiency of AMTS in light of the general manager's observations and the supporting data on fare revision. To present arguments for or against fare revision. A note on transport industry terminology is required. ... More

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  6. Indian Electrical Manufacturers' Association **

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0139 Pages: 6 Published on: 1, January, 1967

    Abstract: The purpose of the case is to evaluate critically the methodology, assumptions and data used by IEMA in framing longrange demand estimates for electric motors in India. Students are expected to suggest an alternative approach if IEMA's forecast is inadequate. ... More

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  7. Modern Cable Company (B) **

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0065(B) Pages: 11 Published on: 1, January, 1967

    Abstract: To examine critically the methods employed by the marketing and production departments for planning the production and marketing operations of the company. To evolve an alternative approach which would help the company to increase its profits Performanc. ... More

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  8. Modern Cable Company (C) **

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0065(C) Pages: 11 Published on: 1, January, 1967

    Abstract: To evolve an approach which can provide guidelines for planning the optimal product mix and the best utilization of the company's facilities. To familiarize students with the use of the linear programming technique as a tool for resource allocation in business planning. ... More

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  9. Modern Cable Company (D) **

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0065(D) Pages: 4 Published on: 1, January, 1967

    Abstract: This case is a sequel to Modern Cable Company (C), dealing with the problem of incorporating the market limitation on various products of the company into the linear programming model set up earlier. ... More

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