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  • Authors: Premapuri, Priyanka

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  1. Aditya Kumar: Office Politics and Managing Upwards

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0236 Pages: 11 Published on: 15, October, 2019

    Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More

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  2. CSIR-Tech Private Ltd: Facilitating Lab to Market Journey: Supplement

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0218S Pages: 4 Published on: 4, July, 2015

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  3. CSIR-Tech Private Ltd: Facilitating Lab to Market Journey

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

    Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

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  4. Mohan Dixit

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

    Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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  5. Meera Nair at PhoenixWay: Which Way to Go?

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231 Pages: 12 Published on: 8, June, 2018

    Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More

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  6. Meera Nair at PhoenixWay: Which Way to Go?: Supplement

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231S Pages: 12 Published on: 8, June, 2018

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