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  • Authors: Mohanka, Madan

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  1. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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  2. Tega Industries (C1): Supplement

    Authors: Jain, Abhinandan K; Mohanka, Madan;

    Reference No: MAR0506S Pages: 3 Published on: 2, January, 2020

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  3. Tega India Limited (A)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(A) Pages: 23 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA, a giant company in Sweden. 2) The outcomes of the negotiation described in BP0308(A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a ... More

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  4. Tega India Limited (B)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(B) Pages: 12 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in (A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a shape ... More

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  5. Tega India Limited (C)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(C) Pages: 28 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in (A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a shape ... More

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  6. Tega India Limited (D)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(D) Pages: 40 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in (A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a shape ... More

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  7. Tega India Limited (E)

    Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

    Reference No: BP0308(E) Pages: 9 Published on: 25, April, 2006

    Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA a giant company in Sweden. 2) The outcomes of the negotiation described in BP0308(A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a ... More

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