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  • Authors: Mendonca, Valerie

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  1. HONEYVEDA: Scaling Startup Presence Across the Honey Value Chain

    Authors: Dani, Reeva; Mendonca, Valerie; Singh, Sukhpal;

    Reference No: CIIE0038 Pages: 23 Published on: 11, March, 2026

    Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More

  2. Memorable Shaadi

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

    Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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