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Authors: Khanna, Varun

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Creating Synergies for Business Transformation: Brigade Enterprises Limited
Authors: Khanna, Varun; Kaul, Asha;

Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization. A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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