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Authors: Kaul, Subhashini;

Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0407EX Pages: 6 Published on: 23, February, 2009

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Authors: Kaul, Subhashini; Mehta, Nirmesh;

Reference No: MAR0408TEC Pages: 6 Published on: 7, May, 2009

Abstract: This Note details the scope and domain of ‘Experiential Marketing’ (EM) by clarifying why and how EM is a strategic orientation that a firm chooses to adopt or discard. It explains how and why this orientation cannot be adopted in parts and executed in bits. Next, this Note identifies and ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0410 Pages: 27 Published on: 14, October, 2009

Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More

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