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  • Authors: Dixit, Vaidant

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  1. CEAT: The Journey to Business Excellence

    Authors: Dixit, Vaidant; Mukherjee, Saral; Soman, Chetan;

    Reference No: O&DS0012 Pages: 30 Published on: 11, September, 2026

    Abstract: The case illustrates the journey of business transformation at CEAT. It traces the company’s path from 2008, when it was a loss-making firm with militant unionism and an abysmal quality and safety environment in neglected plants, to 2025, when it achieved financial turnaround and growth through a competitive advantage led by ... More

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