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Authors: Bayon, Manoj

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Simplifly Deccan: Evolution of Low Cost Carrier in India
Authors: Bayon, Manoj; Ravichandran, N;

Reference No: BP0321 Pages: 28 Published on: 2, January, 2008

Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More

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