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Authors: Acharya, Prachi

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Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way
Authors: Acharya, Prachi;

Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

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