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  • Authors: roy, debjit

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  1. Marico Limited: Warehouse Automation and Technology Selection

    Authors: Roy, Debjit; Yadu, Bipin ;

    Reference No: CTL0005 Pages: 22 Published on: 27, December, 2024

    Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More

  2. Building Resilient, Responsible and Responsive Diamond Supply Chains at Shree Ramkrishna Exports Pvt. Ltd.

    Authors: Roy, Debjit; Shrivastava, Pooja ;

    Reference No: STR0484 Pages: 32 Published on: 31, March, 2025

    Abstract: Natural diamonds have long been associated with luxury and exclusivity. The global diamond supply chain is susceptible to socio-economic, technological, and geopolitical disruptions. Furthermore, the uneven distribution of diamond deposits across various countries increases the supply chain’s vulnerability. How should traditional natural diamond firms sustain their business amidst these ... More

  3. BluSmart: Go Deep or Go Wide?

    Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

    Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

    Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

  4. Cakes Bakery: Legacy Bakery Turnaround

    Authors: Yadav, Deepanshu; Choukhany, Krishak; Roy, Debjit;

    Reference No: O&DS0011 Pages: 22 Published on: 24, June, 2026

    Abstract: The Cakes Bakery case examines how legacy restaurant businesses can be turned around in the face of declining sales and stagnant innovation. The Cakes Bakery is a thirty-plus year-old multi-outlet bakery in Surat. Its sales have been declining due to increasing competition, high costs, shifting tastes, improper outlet design, food ... More

  5. Thar ICD Layout

    Authors: Roy, Debjit; Raman, Venkata A;

    Reference No: PROD0296 Pages: 12 Published on: 10, February, 2014

    Abstract: To reduce congestion at the ports, Inland Container Depots (ICDs) facilitates intermediate handling, storage, and delivery of containers from the customer premises to the container terminals and vice versa. The design of an ICD such as the location of the functional areas such as bonded and debonded warehouse, railway siding, ... More

  6. Chartered Cabs

    Authors: Roy, Debjit; ;

    Reference No: QM0269 Pages: 11 Published on: 14, February, 2014

    Abstract: The market share of Chartered Cabs is affected by new entrants in Ahmedabad. In addition, their operational costs are soaring due to excessive dry run costs. Due to immense competition, Chartered needs to focus on high service quality delivery and also minimize its operational costs. This case will allow the ... More

  7. Bukhari Group of Companies

    Authors: Damle Shamkant; Roy, Debjit;

    Reference No: PROD0300 Pages: 33 Published on: 28, March, 2014

    Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More

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