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Authors: Yadu, Bipin

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Marico Limited: Warehouse Automation and Technology Selection
Authors: Roy, Debjit; Yadu, Bipin ;

Reference No: CTL0005 Pages: 22 Published on: 27, December, 2024

Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More

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