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15 item(s) were found using the following search criteria
  • Authors: Sharma, Supriya

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  1. BotGo: Growing Pains

    Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;

    Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019

    Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More

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  2. Rohan@BlueOcean Tech

    Authors: Vohra, Neharika; Mendonca, Valerie; Sharma, Supriya;

    Reference No: CIIE0016 Pages: 3 Published on: 31, January, 2020

    Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More

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  3. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

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  4. Kaleidofin

    Authors: Mendonca, Valerie; Sharma, Supriya;

    Reference No: CIIE0017 Pages: 21 Published on: 29, December, 2020

    Abstract: Kaleidofin was co-founded in 2017 by Puneet Gupta and Sucharita Mukherjee; former CFO and CEO of IFMR (Institute for Financial Management and Research) Holdings Pvt Ltd. As part of their roles at IFMR, Gupta and Mukherjee focused on designing products and developing technology to push for financial inclusion. In their field ... More

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  5. ReMaterials: Scaling up frugal innovation solutions

    Authors: Mendonca, Valerie; Moses, Aditya Christopher; Sharma, Supriya;

    Reference No: CIIE0020 Pages: 12 Published on: 31, March, 2022

    Abstract: ReMaterials was started in 2012 by Hasit Ganatra, when he realised the potential of an alternate product that could cater to the current needs of people living in slums. Slums are characterised by inadequate facilities, one of which is durable housing. Ganatra observed that metal sheets were the most commonly used ... More

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  6. Memorable Shaadi (Abridged)

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

    Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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  7. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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  8. Memorable Shaadi

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

    Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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