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Authors: Varkkey, Biju; Shaik, Farheen Fathima ;

Reference No: HRM0241 Pages: 34 Published on: 3, January, 2019

Abstract: The first company under the Amara Raja Group was established in 1984, i.e. Amara Raja Electronics Limited (AREL) followed by Amara Raja Batteries Limited (ARBL). Its founder leveraged the presence of his family in Renigunta, a rural village in South India, and chose to start the industry there to create ... More

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Authors: Varkkey, Biju; Shaik, Farheen Fathima;

Reference No: HRM0241(B) Pages: 20 Published on: 2, February, 2023

Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More

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