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  • Authors: Shah, Bhavin

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  1. Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?

    Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

    Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

    Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

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  2. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

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