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Authors: Periyakaruppan , S

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Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management
Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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