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  • Authors: Paul, S

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  1. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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  2. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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  3. Arun Engineering Company: Demand for Machine Tools**

    Authors: Paul, S;

    Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

    Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

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  4. Ahmedabad Municipal Transport Service (A)**

    Authors: Paul, S;

    Reference No: ECO0005(A) Pages: 18 Published on: 1, January, 1966

    Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More

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  5. Ahmedabad Municipal Transport Service (B)**

    Authors: Paul, S;

    Reference No: ECO0005(B) Pages: 7 Published on: 1, January, 1966

    Abstract: Deals with the AMTS pricing policy. Students are to prepare a proposal for revising its fare policy using the guidelines given in the case. ... More

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  6. Ahmedabad Municipal Transport Service (C)**

    Authors: Paul, S;

    Reference No: ECO0005(C) Pages: 7 Published on: 1, January, 1966

    Abstract: Deals with the problems of the longterm fare policy and profit planning of the transport undertaking. Students are to discuss and analyze the company's approach, and its assumptions and limitations. ... More

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  7. Ahmedabad Municipal Transport Service (D)**

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0005(D) Pages: 10 Published on: 1, January, 1966

    Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More

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  8. ATIRA: Demand for Cotton Textiles (A)

    Authors: Paul, S;

    Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

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  9. ATIRA: Demand for Cotton Textiles (B)

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0009(B) Pages: 7 Published on: 1, January, 1966

    Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965-66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More

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  10. Eastern Electric Company (A) **

    Authors: Paul, S;

    Reference No: ECO0011(A) Pages: 11 Published on: 1, January, 1966

    Abstract: This case, which is the first in the series, gives background information on the problem, the problem itself, and the report of Analyst (A) on the demand for electric motors. The company was interested in taking up manufacture of electric motors as a new line of business and example the ... More

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  11. Eastern Electric Company (B) **

    Authors: Paul, S;

    Reference No: ECO0011(B) Pages: 8 Published on: 1, January, 1966

    Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a longterm forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More

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  12. Eastern Electric Company (C) **

    Authors: Paul, S;

    Reference No: ECO0011(C) Pages: 8 Published on: 1, January, 1966

    Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More

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  13. Forecasting Demand

    Authors: Paul, S;

    Reference No: ECO0014 Pages: 21 Published on: 1, January, 1966

    Abstract: The note discusses the nature and scope of demand forecasting types of forecasting and the determinants of demand. ... More

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  14. Steel Products Limited **

    Authors: Paul, S;

    Reference No: ECO0016 Pages: 14 Published on: 1, January, 1970

    Abstract: This case is about estimating the likely longterm growth in demand for steel castings in the country using the enduse method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More

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  15. The Small Car Project **

    Authors: Paul, S;

    Reference No: ECO0018 Pages: 12 Published on: 1, January, 1966

    Abstract: The case Concerns the small car investment project about which the Government of India was to announce a decision in 1955. The problem was: In view of the existing idle capacity in the indigenous industry, and the foreign exchange shortage, was the decision to go ahead with a new Small car ... More

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