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Authors: Narayanaswami Sundaravall

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Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?
Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

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