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Authors: Nanda, D A

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16. Consumer Products Limited
Authors: Bhandari, Labdhi R; Nanda, D A;

Reference No: MAR0147 Pages: 6 Published on: 1, January, 1970

Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More

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