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  • Authors: Mehta, Bijal

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  1. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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  2. Reliance Infocomm - Reliance India Mobile (RIM)

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0357 Pages: 13 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other telecom companies that utilize either GSM or CDMA technology, Reliance Infocomm must decide ... More

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