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Authors: Madan, Mohanka

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TEGA Industries: Internationalisation Strategy for Conveyor Products 2011
Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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