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Authors: Kureshi, Bushra

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Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India
Authors: Karna, Amit; Kureshi, Bushra;

Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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