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  • Authors: Kulkarni, Vaibhavi

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  1. Cummins India: Creating an Inclusive Workplace for Women

    Authors: Varkkey; Biju; Kulkarni, Vaibhavi;

    Reference No: HRM0242 Pages: 23 Published on: 27, February, 2019

    Abstract: The case describes Cummins India’s journey of implementing a large scale change to bring about gender diversity and inclusion (D&I) in their organization. The case underscores how this journey from 7% female representation (professional cadre) in 2005 to over 30% representation in the span of 12 years necessitated some tough decisions and ... More

  2. That's a case of sexual harassment…Isn't it?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

    Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

  3. Employee Resistance to Change: Is it the Message or the Messenger?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

    Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

  4. Good Food Served Quietly: The Mime Restaurants (A)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(A) Pages: 16 Published on: 6, March, 2020

    Abstract: The case captures the origin and initial years of two restaurants Mirchi & Mime and Madeira & Mime, which exclusively employed Speech and Hearing Impaired persons (SHI) as servers (often called “waiters” in India). It documents how the restaurants were set up, captures significant incidents during this initial period and the impact ... More

  5. Good Food Served Quietly: The Mime Restaurants (B)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(B) Pages: 7 Published on: 16, February, 2021

    Abstract: The case is a continuation of the part (A) of the case and focusses on the expansion of Mime restaurants to other cities. After establishing Mirchi & Mime and Madeira & Mime in Mumbai, the parent company, Squaremeal Foods Private Limited (SFPL), opened another Mirchi & Mime outlet in the city of Indore. ... More

  6. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

  7. Attention Passengers: Your Flight has been Delayed

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0014 Pages: 5 Published on: 4, January, 2017

    Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More

  8. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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