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Authors: Jaiswal, Anand Kumar

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Parle Bisleri at Crossroads
Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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