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Authors: Jain, Ishaan

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ShareChat and Moj: Building India's Social Media Company
Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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