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Authors: Jain, Ankit

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udChalo: Awakening the Lord Hanuman Archetype Among Defence Personnel
Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Anand, Bhargawa Prakash ;

Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

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