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Authors: Govil, Eshaan

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Zomato Gold: The Logout Campaign
Authors: Roy, Debjit; Garg, Amit; Govil, Eshaan ;

Reference No: PROD0322 Pages: 11 Published on: 6, July, 2020

Abstract: Zomato is a food-tech company, operating since the last ten years in India. Commenced as a restaurant search and discovery platform on which a restaurant could advertise itself. Zomato now operates in food delivery, loyalty program, and delivers cooking essentials to restaurants. Zomato oversold its Gold membership and offered massive ... More

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