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  • Authors: Gandhi, J S

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  1. Poonam Bank (A)**

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(A) Pages: 13 Published on: 1, January, 1970

    Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More

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  2. Poonam Bank (B)**

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(B) Pages: 9 Published on: 1, January, 1970

    Abstract: Case (B) describes how the main objective of extending banking services to the rural areas could not be met by the traditional concepts and procedures. Hence, the management designed a new scheme based mainly on the concept of project management. ... More

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  3. Poonam Bank (C) **

    Authors: Shah, B G; Sheth, N R; Gandhi, J S;

    Reference No: F&A0174(C) Pages: 4 Published on: 1, January, 1970

    Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More

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