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Authors: Dara, Rishabh

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Susan's Dilemma
Authors: Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh;

Reference No: F&A0504 Pages: 6 Published on: 22, April, 2013

Abstract: Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, ... More

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