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Authors: Dandotiya

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Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
Authors: Abhishek; Dandotiya; Gunjan;

Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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