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Authors: Vohra, Neharika; Chari, Vijayalakshmi; Mendonca, Valerie; Bajwa, Tanveer;

Reference No: OB0243 Pages: 16 Published on: 13, August, 2020

Abstract: Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four metros (NCR region, Mumbai, Chennai and Kolkata). Jaiveer Roy was identified by Pravin Gupta (South Zone head) and Raghav Mehta (HR head) to join as Optifit’s ... More

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Authors: Vohra, Neharika; Chari, Vijayalakshmi;

Reference No: OB0245 Pages: 49 Published on: 22, March, 2021

Abstract: Headquartered in France, founded in 1976, a family firm with professional management Decathlon started retail operations in India in 2009 in B2B format and in B2C format in 2013. Decathlon India was the first country among 55 other countries where Decathlon operated to earn profit within five years of its selling directly ... More

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