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Authors: Bhaskaran, P B

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Newcell Industries
Authors: Ramachandran, K; Bhaskaran, P B;

Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

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