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Authors: Dani, Reeva; Mendonca, Valerie; Singh, Sukhpal;

Reference No: CIIE0038 Pages: 23 Published on: 11, March, 2026

Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More

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Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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