Most Popular cases

List of Most Popular Cases

  1. Urban Health: Ahmedabad City, India (A)

    Authors: Ramani, K V;

    Reference No: CMHS0036(A) Pages: 9 Published on: 13, February, 2015

    Abstract: Urbanization is an important demographic shift worldwide, marking a nation’s march from an agricultural based economy to an industrialized and service-based economy. By 2050, over 70% of the world’s population would be living in cities. Urbanization is one of the leading global trends of the 21st century that has a ... More

  2. Micromax at Crossroads

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0451 Pages: 21 Published on: 15, February, 2015

  3. Urban Health: Ahmedabad City, India (C)

    Authors: Ramani, K V;

    Reference No: CMHS0036(C) Pages: 4 Published on: 24, February, 2015

  4. Urban Health: Ahmedabad City, India (B)

    Authors: Ramani, K V;

    Reference No: CMHS0036(B) Pages: Published on: 24, February, 2015

    Abstract: Urbanization is an important demographic shift worldwide, marking a nation’s march from an agricultural based economy to an industrialized and service-based economy. By 2050, over 70% of the world’s population would be living in cities. Urbanization is one of the leading global trends of the 21st century that has a ... More

  5. Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media

    Authors: Abhishek;

    Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

    Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

  6. MDG5 Maternal Health (B): India's March Towards MDG5

    Authors: Ramani, K V;

    Reference No: CMHS0031(B) Pages: 10 Published on: 12, March, 2015

    Abstract: The WHO representative in India called his team to discuss the progress made by India in achieving the MDG 5 goal. India, being a signatory to the MDG declaration, was faced with the challenge of reducing its MMR from 560 maternal deaths per 100,000 live births in 1990 to 140 by 2013. As per the WHO ... More

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