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Most Popular cases

List of Most Popular Cases

  1. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  2. Shri Mahila Griha Udyog Lijjat Papad

    Authors: Murthy, K R S;

    Reference No: BP0132 Pages: 26 Published on: 1, January, 1978

    Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More

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  3. Drop the Coin into the Bowl

    Authors: Prasad, R Venkataramana; Malya, M Meenakshi;

    Reference No: QM0136 Pages: 1 Published on: 1, January, 1978

    Abstract: Presents the decision problems encountered in setting up a stall at the funfair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More

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  4. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  5. H.K. Industries Limited

    Authors: Menon, C D;

    Reference No: BP0130 Pages: 13 Published on: 1, January, 1978

    Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More

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  6. The Kutchi Industry Limited (D) **

    Authors: Menon, C D;

    Reference No: OB0056(D) Pages: 5 Published on: 1, January, 1978

    Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More

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  7. Kumar Enterprises (B)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(B) Pages: 5 Published on: 1, January, 1978

    Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More

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  8. Chains and Tools Manufacturing Private Limited (B)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  9. Bilaspur Sub-center

    Authors: Murthy, Nirmala;

    Reference No: PSG0035 Pages: 6 Published on: 1, January, 1978

    Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More

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