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List of Most Popular Cases

  1. Quality of Life of Oral Cancer Survivors: Gujarat Cancer Research Institute, Ahmedabad

    Authors: Ramani, K V; Trivedi, Gunjan; Shah, Mitesh; Jivarajani, Parimal; Tripathi, Umank; Kumar, Sharath; Patel, Kindam ;

    Reference No: CMHS0042 Pages: 16 Published on: 10, April, 2018

    Abstract: Developments in medical technology have led to an increasing number of cancer survivors. Unfortunately, the medical treatments to save human lives leave behind several physical and psycho-social side effects (such as pain and emotional breakdowns), which adversely affect the quality of life (QoL) of cancer survivors. In this case study, ... More

  2. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

  3. Innovation in Urban Healthcare: Health Kiosks

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: CMHS0040 Pages: 16 Published on: 9, February, 2018

    Abstract: Urban Health is emerging new priority in the healthcare sector in India owing to unprecedented migration of people to urban areas, the rapid growth of urban population, increasing the vulnerability of urban poor and lack of infrastructure for primary care. New health challenges of non-communicable diseases, vector-borne disease, malnutrition, unhygienic ... More

  4. HealthStart: Need for Growth Strategy

    Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;

    Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018

    Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More

  5. Dr. Lal Pathlabs (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(B) Pages: 21 Published on: 20, December, 2017

    Abstract: India’s diagnostics business valued at USD 10 billion was growing at 20% annually. Several players with different business models competed. Dr. Lal PathLabs, the world’s largest histopathology centre led with a menu of 3,500 tests, 1,600 collection centres and 7,000 pick-up points. Its Initial Public Offer had been oversubscribed 33.41 times and the team ... More

  6. Dr. Lal Pathlabs (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

    Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

  7. Parsana Health Centre: Nurturing a Healthy Lifestyle

    Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

    Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

    Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

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