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Most Popular cases

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  1. Channel Negotiations Simulation: Game Exercise

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0482EX_Game Pages: 11 Published on: 11, March, 2016

    Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More

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