Most Popular cases

List of Most Popular Cases

  1. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

  2. Toyota Model AA Class Shares

    Authors: Sinha, Sidharth;

    Reference No: F&A0538 Pages: 15 Published on: 12, February, 2018

    Abstract: In 2015, Toyota proposed to issue a separate class of shares to attract long term individual Japanese shareholders aligned with the company’s long-term R&D programmes. The distinguishing feature of these shares was the exit option with no loss of capital. The proposal was not received well by US based ... More

  3. Innovation in Urban Healthcare: Health Kiosks

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: CMHS0040 Pages: 16 Published on: 9, February, 2018

    Abstract: Urban Health is emerging new priority in the healthcare sector in India owing to unprecedented migration of people to urban areas, the rapid growth of urban population, increasing the vulnerability of urban poor and lack of infrastructure for primary care. New health challenges of non-communicable diseases, vector-borne disease, malnutrition, unhygienic ... More

  4. The Airport Authority of India Case: Public Corporations and the Fundamental Rights

    Authors: Pathak, Akhileshwar;

    Reference No: BP0411 Pages: 12 Published on: 19, January, 2018

    Abstract: The Fundamental Rights, guaranteed by the Constitution of India, are very substantive rights. The rights, however, are available only against the ‘state’ as defined in Article 12 of the Constitution. The definition of ‘state’ includes the Union and States legislatures and executive. The meaning of these terms is clear and definite. ... More

  5. Sandwichworkz - The Fusion Street Café

    Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

    Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

    Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

  6. Nagpur Golden Transport Company: From Data to Insights

    Authors: Roy, Debjit;

    Reference No: PROD0318 Pages: 17 Published on: 8, January, 2018

    Abstract: The case focuses on truck high idle time, truck detention, and enroute challenges faced by Nagpur Golden Transport Company, a trucking company with a fleet size of 150 trucks. Being in a highly competitive market, every single order not fulfilled by the transporter is an opportunity lost. How should NGTC use ... More

  7. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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