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Most Popular cases

List of Most Popular Cases

  1. Uttar Kashi Sahakari Dugdha Utpadak Sangh Limited **

    Authors: Gupta, V K;

    Reference No: CMA0396 Pages: 17 Published on: 15, March, 1976

    Abstract: The case deals with the problems in milk procurement by the cooperative milk producers union. To improve the present milk procurement system, an alternative system was developed for achieving maximum operational efficiency. ... More

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  2. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  3. Pikko Company **

    Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

    Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

    Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

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  4. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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