Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
Reference No: CISG0130Pages: 6Published on: 3, March, 2016
Abstract: CFX Inc, an e-commerce start-up based out of India, has built a large e-marketplace that allows sellers and buyers to transact online. The firm currently has 30,000 sellers and aims to have around 50,000 sellers by FY 2015-16. The company has around 6Mn customers today and anticipates their growth to triple in ... More
Reference No: ECO0356Pages: 35Published on: 3, March, 2016
Abstract: The case describes how Togo was devastated by a combination of poor public policy and risk-averse foreign investors. The case provides a setting for the study of both Country Risk and Political Risk from the perspective of multilateral aid development financing agencies, foreign investors and citizens in a developing country ... More
Reference No: MAR0477(C)Pages: 27Published on: 23, February, 2016
Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More
Reference No: MAR0477(A)Pages: 8Published on: 23, February, 2016
Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More
