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Most Popular cases

List of Most Popular Cases

  1. Radiant Cosmetics Private Limited (B)

    Authors: Vora, M N;

    Reference No: MAR0252(B) Pages: 7 Published on: 1, January, 1977

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  2. Ulaganath Madan

    Authors: Menon, C D;

    Reference No: BP0101 Pages: 7 Published on: 1, January, 1977

    Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More

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  3. Standard Bicycle Components Company

    Authors: Wadhva, C D;

    Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

    Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

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  4. Rare-seed Oil Company

    Authors: Balakrishnan, K; Jaikumar, V;

    Reference No: F&A0298 Pages: 5 Published on: 1, January, 1977

    Abstract: A comprehensive case in cost analysis for management decisions in a joint cost situation. This is a modified version of the "Coco Seed Oil Company"F&A0254 case on the same topic.Unlike the earlier version where the price needs to be computed from a given set of cost ... More

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  5. Victory Exports Private Limited

    Authors: Wadhva, C D;

    Reference No: ECO0241 Pages: 2 Published on: 1, January, 1977

    Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More

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  6. Getting a MESU Started

    Authors: Satia, J K;

    Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

    Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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  7. Delhi Distributors (Private) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

    Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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  8. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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  9. Pragati Chemicals (B)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

    Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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  10. Manjeshwari Mills (B)

    Authors: Mote, V L; Saha, Jahar; Shah, B G;

    Reference No: QM0117(B) Pages: 11 Published on: 1, January, 1977

    Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product-wise decisions for ... More

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