Most Popular cases

Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K;

Reference No: F&A0320 Pages: 14 Published on: 1, January, 1978

Abstract: The case describes in detail the costing system of a handloom development corporation. The immediate problem faced by the organization is the apparent overpricing of its silk sarees and the resultant inventory build-up. Students can suggest revised prices and evaluate the system from the point of view of cost ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhatnagar, S C; Kaul, Mohan;

Reference No: QM0137(B) Pages: 22 Published on: 1, January, 1978

Abstract: Describes information requirements and reporting formats for the situation described in Case (A) QM0137(A). The rationale for some reports is discussed, and some changes in documents and their flows are suggested. The computer configuration available for implementing the new system is provided for a detailed design of the new ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, Nirmala;

Reference No: PSG0035 Pages: 6 Published on: 1, January, 1978

Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(B) Pages: 5 Published on: 1, January, 1978

Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: ;

Reference No: PROD0144(D) Pages: 3 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+