Most Popular cases

Authors: Varma, Jayanth R; Jacob, Joshy;

Reference No: F&A0530 Pages: 9 Published on: 30, March, 2016

Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More

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Authors: Abhishek; Dandotiya; Gunjan;

Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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Authors: Barua, Samir K; Balasubramanian, N.;

Reference No: BP0388 Pages: 12 Published on: 29, March, 2016

Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More

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Authors: Verma, Sanjay; Dixit, M.R.;

Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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Authors: Bathini, Dharma Raju; Vohra, Neharika; Jaiswal, Manoj;

Reference No: OB0219 Pages: 18 Published on: 19, March, 2016

Abstract: Against the background of recession in 2007, the CEO of Wendt India Limited (WIL), a small and medium enterprise (SME) in the manufacturing sector, is challenged with aggressive growth targets set by the Group chairman. WIL has a culture that reacts to challenges in a creative way. In the past, in ... More

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Authors: Varkkey, Biju; ; Soman, Chetan;

Reference No: PROD0308 Pages: 29 Published on: 19, March, 2016

Abstract: Cummins Generator Technologies India Limited (CGTIL) was in the process of setting up a world-class factory at Ranjangaon based on "lean" production principles. The project team, however, went a step ahead and married "green" with "lean". While lean is about taking the system inefficiencies out, the green is about harmony ... More

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