Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More
Reference No: BP0144(H)Pages: 44Published on: 1, January, 1983
Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More
Reference No: P&IR0064(C)Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
Reference No: CMA0557Pages: 7Published on: 1, January, 1982
Abstract: During 1974, the State Bank of India started financing a sheep rearing programme, in the drought-prone Hosur Taluka of Dharmapuri district, Tamil Nadu. The project was refinanced by ARDC and its duration was five years. Considerable time and effort went into the preparation of the project. Care was taken to prepare ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: F&A0353Pages: 3Published on: 1, January, 1982
Abstract: The case is meant to illustrate the basic concepts of inventory management. Some knowledge of EOQ is necessary. It throws light on variable lead times, discount on items purchased, and the two systems of managing inventory?the continuous review and the periodic review systems. ... More