Most Popular cases

Authors: Singh, Amarjeet; Srivastava, U K;

Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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Authors: Verma, Pramod;

Reference No: P&IR0156(B) Pages: 7 Published on: 1, January, 1983

Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0279 Pages: 11 Published on: 1, January, 1983

Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0557 Pages: 7 Published on: 1, January, 1982

Abstract: During 1974, the State Bank of India started financing a sheep rearing programme, in the drought-prone Hosur Taluka of Dharmapuri district, Tamil Nadu. The project was refinanced by ARDC and its duration was five years. Considerable time and effort went into the preparation of the project. Care was taken to prepare ... More

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Authors: Subramanian, Ashok;

Reference No: PSG0045 Pages: 16 Published on: 1, January, 1982

Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More

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Authors: V Raghunathan; Barua, Samir K;

Reference No: F&A0353 Pages: 3 Published on: 1, January, 1982

Abstract: The case is meant to illustrate the basic concepts of inventory management. Some knowledge of EOQ is necessary. It throws light on variable lead times, discount on items purchased, and the two systems of managing inventory?the continuous review and the periodic review systems. ... More

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