Reference No: F&A0411(A)Pages: 26 Published on: 1, January, 1991
Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More
Reference No: BP0219Pages: 38Published on: 1, January, 1990
Abstract: This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. ... More
Reference No: F&A0408Pages: 25Published on: 1, January, 1990
Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More
Reference No: CMA0705Pages: 19Published on: 1, January, 1990
Abstract: The government silk filature, Chikkahalli is one of the four such units owned by the government of Karnataka. These units purchase silkworm cocoons from regulated cocoon markets and sell reeled silk in the silk exchanges. The Chikkahalli unit had been incurring losses for several years and all measures to improve ... More
Reference No: BP0217(A)Pages: 8Published on: 1, January, 1990
Abstract: This case describes the situation faced by Phiroz Poonawalla, a partner in Union Steel Industries. His company is sick. The characteristics of the products, markets, technology, and location of the company are described. The past actions taken by him are presented. Phiroz Poonawalla is required to diagnose the causes of ... More
Reference No: OB0184(C)Pages: 16Published on: 1, January, 1990
Abstract: This case describes the various systems like recruitment, training, performance evaluation, and control used by Natural Resources Corporation to manage its people and the feelings of the people working at different levels in the company. A team of consultants is required to evaluate the people management processes in the company ... More
Reference No: BP0224Pages: 27Published on: 1, January, 1990
Abstract: The focus of this case is on a service industry which operates as an enterprise. The case focuses on the mission, strategy, structure, systems, skill, and staff of the organization. This case can be used for discussing the 7-S framework. ... More
