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Most Popular cases

List of Most Popular Cases

  1. Meera Nair at PhoenixWay: Which Way to Go?

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231 Pages: 12 Published on: 8, June, 2018

    Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More

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  2. Ulaganath Madan

    Authors: Menon, C D;

    Reference No: BP0101 Pages: 7 Published on: 1, January, 1977

    Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More

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  3. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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  4. Latif Khan, Architect

    Authors: Bhattacharyya, S K;

    Reference No: F&A0200 Pages: 3 Published on: 1, January, 1973

    Abstract: A renowned architect has been asked by the income tax authorities to furnish a set of financial statements for his firm. The case requires the preparation of these statements based on incomplete data. ... More

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  5. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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  6. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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