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Most Popular cases

List of Most Popular Cases

  1. Social Control and the Banking Industry in India**

    Authors: Kulkarni, G R;

    Reference No: BP0035 Pages: 10 Published on: 1, January, 1970

    Abstract: A carefully documented account of events that led to the formulation of social control measures on the banking industry in India. The case highlights the importance of recognizing social responsibility in formulating corporate policy. ... More

  2. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

  3. Anuj Pathak Returns to India

    Authors: Sharma, Meenakshi;

    Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

    Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

  4. Work and Friendship

    Authors: Bhatnagar, Deepti;

    Reference No: OB0208 Pages: 2 Published on: 18, March, 2011

    Abstract: The case describes a situation in which a people-oriented manager is surprised by the unexpected reaction of his team members to his work-related demands. The reluctance of his team members to cooperate during a particularly busy time prompts the manager to revisit some of his assumptions and examine the appropriateness ... More

  5. Firm and Fair

    Authors: Bhatnagar, Deepti;

    Reference No: OB0207 Pages: 2 Published on: 18, March, 2011

    Abstract: The case deals with leadership challenges faced by the manager of a medium-sized branch of a bank. The manager is enthusiastic about enforcing discipline in his branch by applying principles he has learned in an executive development programme. Different responses by different subordinates force the manager to reflect on his ... More

  6. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  7. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  8. HDFC Bank (A): Entry Strategy and Growth in a Deregulated Market

    Authors: Ram Mohan, T T;

    Reference No: F&A0465(A) Pages: 16 Published on: 3, December, 2003

    Abstract: HDFC Bank is among the few successful private banks that have emerged since the opening up of the banking sector to private players in 1994. The case examines the entry strategy of the bank into a market dominated by large public sector banks, identifies the factors underlying its success and the ... More

  9. HDFC Bank (B): Revisiting Strategy

    Authors: Ram Mohan, T T;

    Reference No: F&A0465(B) Pages: 9 Published on: 1, January, 2006

    Abstract: Case focuses on how HDFC Bank, a leading private sector bank in India, adapted its strategy from 2003 onwards to changing conditions and managed to confound skeptics within and outside the bank. In accordance with this, the management felt that branch expansion was imperative to address the long term liability concerns ... More

  10. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

  11. Navjivan Bank (C)

    Authors: Govindarajan, V; Rao, T V; Sheth, N R;

    Reference No: OB0161(C) Pages: 9 Published on: 1, January, 1980

    Abstract: Describes the problems and issues posed by the organizational structure and systems existing in the bank as described in Navjivan Bank (A). Problems at branch, regional and zonal levels are described with sample events. ... More

  12. Navjivan Bank (A)

    Authors: Govindarajan, V; Rao, T V; Sheth, N R;

    Reference No: OB0161(A) Pages: 10 Published on: 1, January, 1980

    Abstract: Presents the history and growth details of a bank with several thousand employees. The organizational structures at the branch level, at the zonal level and at the central level are presented. Some of the critical roles and their evaluation in the bank are also described. ... More

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