Reference No: QM0151Pages: 3Published on: 1, January, 1980
Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More
Reference No: BP0263Pages: 9Published on: 8, January, 2001
Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More
Reference No: MAR0338(B)Pages: 11Published on: 30, March, 2000
Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More
Reference No: PROD0232Pages: 15Published on: 25, March, 1996
Abstract: This case describes the implementation of Just-in-Time at Eicher Tractors in the mid 1980s. It also highlights the extensive preparatory work Eicher had to do before it could start implementing Just-in-Time. The case also brings out the role JIT plays in the philosophy of the company and the changes that ... More
Reference No: BP0337(A)Pages: 13Published on: 31, March, 2011
Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More
Reference No: PROD0219Pages: 10 Published on: 1, January, 1992
Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More
Reference No: BP0280(A)Pages: 17Published on: 2, December, 2002
Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More
Reference No: MAR0360Pages: 42Published on: 1, June, 2005
Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More
Reference No: MAR0312(A)Pages: 9Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: QM0282Pages: 7Published on: 12, September, 2018
Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More
Reference No: MAR0423(D)Pages: 21Published on: 29, March, 2012
Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More
Reference No: PROD0234Pages: 17Published on: 1, January, 1996
Abstract: This case describes the setting of an inplant logistics systems and procedures, related to despatch of finished goods and material of a very large petrochemical complex in India. ... More
Reference No: QM0195Pages: 3Published on: 1, January, 1984
Abstract: The case describes a problem faced by the President of Dharwar Drilling Society. In areas around Dharwar irrigation is essential for increasing agricultural production. The way to get water is through drilling. However, the well drilled may be dry, hence the farmers are reluctant to take a chance. The President ... More
Reference No: OB0114Pages: 10 Published on: 1, January, 1980
Abstract: Dr Shekhar joins Navjivan Enterprises as a Behavioural Scientist in the Personnel Department, and, within a month of joining, resigns and leaves the organization. The factors responsible for his resignation are examined through a series of interviews with Dr Shekhar, and a few others associated with his work. The case ... More
Reference No: PROD0249Pages: 24Published on: 22, January, 2002
Abstract: The case deals with implementation of ERP. The organization initiated some innovative approaches to make the implementation successful and acceptable to the whole organization. ... More
