Reference No: F&A0314Pages: 5 Published on: 1, January, 1977
Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More
Reference No: F&A0495Pages: 19Published on: 27, October, 2012
Abstract: The case described the issues faced by a mid-sized Indian generic pharmaceutical firm, in its attempt to acquire a small unlisted Japanese generics manufacturer. It showcases the strong motivation of a successful emerging market pharmaceutical firm to expand into the developed market, buoyed by its cost competitiveness. The case presents ... More
Reference No: MAR0388Pages: 32Published on: 20, August, 2007
Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More
Reference No: QM0241Pages: 15Published on: 29, September, 2000
Abstract: This case focuses on the issues of concern of the Tobacco Procurement Division of Cigarette Manufacturing Company (CMC). The primary concern was the buying of tobacco at the auction floors, followed by the logistics of processing and inventorying, prior to cigarette manufacture. Since tobacco constitute the single largest cost component, ... More
Reference No: CMA0714Pages: 15Published on: 1, January, 1993
Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More
Reference No: MAR0421(B)Pages: 6Published on: 8, June, 2011
Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More
Reference No: MAR0421(A)Pages: 6Published on: 8, June, 2011
Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: PROD0221Pages: 10Published on: 1, January, 1992
Abstract: This is a case about the primary decisions that were needed to be made in the nationwide distribution of scooters and mopeds manufactured at a plant in Karnataka. The manufacturer had to decide the states in which branches should be located, the best locations in each state, and what the ... More
Reference No: F&A0372Pages: 4 Published on: 1, January, 1985
Abstract: This is a collection of four caselets in C-V-P analysis presented in the ascending order of difficulty moving from breakeven analysis with physical units to breakeven without physical units, and on to long term breakeven, cash breakeven, shutdown volume, and profit planning. ... More
Reference No: F&A0491Pages: 21Published on: 18, April, 2011
Abstract: The case discusses various options available to GE Capital to manage its liquidity and solvency crises which were aggravated during the height of the financial crisis of 2008. GE Capital needs to decide how to restructure its liabilities to meet its urgent liquidity needs while maintaining its long-term growth and competitive ... More
Reference No: OB0034(A)Pages: 6 Published on: 1, January, 1964
Abstract: The general manager describes his problems with the chief engineer who does not delegate responsibility. The student identifies all the assumptions made by the general manager, and tries to decide what the general manager should do, and what the researcher should do next. ... More
Reference No: P&IR0208Pages: 4Published on: 29, September, 2010
Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More
